My name is Tony Carr. In my time I've been lucky enough to work with some of the best young players in England.

I was a West Ham youth player myself in the late 1960s, cleaning the boots of World Cup legends Bobby Moore, Geoff Hurst, and Martin Peters. Injury brought an early end to my playing career but in 1973 I became Director of the West Ham Academy and since then I've worked with players of the calibre of Rio Ferdinand, Frank Lampard, Michael Carrick, Joe Cole, John Terry and many others going back through the years.

Over the years I have gathered a huge amount of information and experience on the most effective ways to coach soccer. I understood from very early on that there is no substitute for organisation and planning. The key to being a successful coach is to combine your own enthusiasm and experience with the specific needs of the players you are working with.

Smart Sessions are very much in tune with my coaching philosophy. They promote a well organised and disciplined approach. They also help you to appreciate the benefits of the particular practice and how to maximise the learning experience for you and your players. Have a plan and work to it. And above all else, make sure you and your players have fun.

That's what it's all about.